Dear DC,
Here is a list of DC Comics I would have purchased today if they had not contained obnoxious half-page Twix ads:
- Batman Beyond #1
- Bat-Mite #1
- Bizarro #1
Here is a list of DC comics I purchased today:
DC, I do not have a fancy marketing degree. However, I can offer you a marketing suggestion for free: if one team of marketers suggests making money by releasing new comics that appeal to a different audience from the core DC line (albeit, granted, still pretty much just made up of spinoffs of Batman and Superman comics), and another team of marketers suggests making money through finding a really irritating and distracting way of putting advertisements in your comics, perhaps you might consider rolling out those two ideas separately instead of simultaneously. This is what is known as "isolating the variables".
I would also suggest that, if I were one of the writers, artists, editors, or marketers who had gone to considerable effort to create and market a new and different comic book to a nontraditional audience, I would be pretty unhappy right now with the people in management who had made a decision that actively sabotaged the appeal of that comic book.
I do not wish to be negative or ungrateful here. I greatly appreciate your decision to convince me to keep the nine dollars I would have spent on those three comic books. I went nextdoor and spent that money on beer instead. I had a Four Peaks Kiltlifter and a New Belgium Slow Ride. They were very good beers, and at no point in my drinking experience did they interrupt me and try to convince me to buy Twix.
Kisses,
Thad